Where Excellence is the Standard!
Welcome to Southside!
Located in central New Jersey and backed by 25+ years of coaching excellence and multiple championship titles, Southside CheerCo delivers a dynamic, high quality competitive cheer experience at a fraction of the cost and with far less travel than traditional competitive cheer programs.
At Southside CheerCo, every athlete makes a team, and every child receives intentional, committed coaching to bring out their fullest potential. Open to ages 5-18, our environment blends strong skill development, structured training, and real competitive opportunities with the warmth and support of a true family focused program.
We believe in building confident, capable athletes through positive motivation, disciplined practice, teamwork, and genuine community connection.
Expect energized practices, exciting routines, memorable competition moments,
Our competitive teams officially launch for the 2026–2027 season, and we are excited to welcome athletes into a program built on excellence, integrity, energy, and family. This is more than cheerleading — this is a community, a culture, and a place where athletes thrive.
Services
Upcoming Events
- Skills Clinic: Master New Skills and Level UPDate and time is TBDNew Jersey
Meet the Staff
Coach Dana - Founder & Program Director
Coach Dana brings more than 25 years of coaching experience to Southside Cheer Co., beginning her coaching career at just 13 years old. What started as a passion quickly grew into a lifelong dedication to athlete development, safe progressions, and building championship-caliber teams.
Over the years, Dana has coached at the youth, recreation, and high school levels, earning a reputation for excellence, creativity, and leadership. She holds the distinction of having won more local, state, and regional titles than any coach in her former program’s history, and she proudly led her teams to the first National Championship and first Global Championship that program had ever earned.
Her coaching style blends high standards with high support - structured, intentional practices built around technique, confidence, teamwork, and athlete well-being. She believes athletes thrive when expectations are clear, progressions are safe, and the environment is positive, uplifting, and family-focused.
Coach Dana founded Southside Cheer Co. with a mission to bring New Jersey athletes a high-quality, competitive cheerleading experience at a fraction of the cost, without sacrificing coaching, culture, or opportunities. Her decades of experience, innovative ideas , and commitment to athlete growth set the tone for a program where every athlete is seen, every effort counts, and excellence is the expectation.
With multiple certifications in safety, concussion training, and youth coaching - combined with unmatched experience and passion - Coach Dana leads Southside Cheer Co. with heart, vision, and the belief that every athlete can rise.
Jennifer W. - Parent
XXX
Monica W. - Parent
XXX
Nicole S. - Parent
XXX